Strategy Of Google Analytics

Google Analytics   

Google Analytics is a premium web analytics service offered by google that helps to tack and reports of our web site traffic. Google launched this service in November 2005 after acquiring Urchin google Analytics is now the most widely used web analytics service on the  internet. 

Importance of Google Analytics

Google Analytics is very important and helpful in digital marketing tool, seriously understood by many of business. It allows you to measure and calculate the result of individual campaigns in real time compyare the data with previous periods and so much more.

google Analytics is free tool that we can used to track information's about the way visitor's to your site interact with it.   Google Analytics shows 4 types of traffic by default :Referral,Organic,paid and Direct traffic.

google Analytics can answer the following questions

How many people visit our web site

Here do my visitor live

What website send traffic to my website

What marketing method drive the most traffic to my web site

Which page on my website is popular

How many  visitors are lead to convert to customer  

How can i improve my website

Which blog content do my visitors like the most

How to set up Google analytics 

1. Sign in with Google Analytics with our Google account
2. Click admin button on left side bar in our Dashbar
3. Select our account or if don't have create an account
4. click on dropdown menu to create property
5. Click on website and add site's name and URL
6. Choose industry
7. Select time zone
8. Click lo tracking ID
9. Install tracking ID on website

Account: where Each property lives in Dashboard, we can set multiple property in one account or multiple account for different   properties.

Property: The website or Mobile app you wish to track 

Tracking ID: A common code added to  your site that allows Google analytic to track it.

Conversion:  Visit that turns to customers 

Traffic source: Show where traffic came's from . such as referral or links from other devices ,sites,search engines,social medea or email. 

Bounce rate: percentage of people visitors that view only single page and then they leave

Landing page: The first page visitor sees when vising website.

Organic Search: Visitor who search website link on search result's page 

segment: A way to filter data , such as category and  types of visitors .

Acquisition:   Shows where traffic comes from . Such as search engines, social media ,email marketing, and links from other devices.

keywords: Tells you what search words visitor used to find the website on search engine.

conversions: Tracks how many visitors are converting to subscribers,shoppers,and actual customers.

Users: Monitor  how many customers actually got  on website.

These are the  basics of Google analytics. Read more about SEO You can see my previous post's

Sreekanth

Web Master Tools For SEO

Web Master Tools

Out of the many tools,google webmaster tools is one of the most useful.it doesn't have all the perks of commercial SEO suits and it is not a tool for any SEO need but it comes from google itself and it offers lots of vital SEo insights. All these are good reasons to start using google Webmaster  tools.

It is hardly difficult to guess from the name itself that google webmaster tools is a set of tools for webmasters. However, what you don't know right away is that this is a very useful tool set that this is very useful tool set that allows us to communicate with google and adjust many aspects of how google sees your site, such as list the external and internal links to your site,adjust the crawl rate at which google bot indexes our sites, check the keywords users typed to land on our site,as well as the clicks through rate for each keyword ,see our site's statistics,and many more.

Links

The very useful section of google webmaster tools is the links to our site section. Here we can see where  our back internal and external links come from,as well as the pages they are linking to. As with other link checking tools,don't expect that every single link to our site is displayed. 

Keywords

Similarly to the search queries section that also deals with keywords,the keywords section also show keywords. However, the difference is that here we see what keywords and google has found on our sites. The two lists could be very different, which means you are not optimizing for what users are searching for.

The keywords section also allows to see the theme of our site, which post panda has become even important.

Sitemaps

Her we can see the sitemaps of our site. Google has found and number of URL's in them. If the sitemap found by Google is different from what you expected it to be we can submit a new sitemap for Google to use.

For more details about SEO please read my previous bolg"s

Sreekanth M

Importance of SEO on page Optimization

On  Page  SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and get more relevant traffic in search engines.  On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

SEO Tittle

SEO Title's are very  important because they give readers to know that, what information will be present when a user clicks on a page.we need to  ensure that our title tags are relevant to readers and the search engines,Title tags should be between 50-60 characters in length. Google will not come to say that your title tags should be between 50-60 length. if our title tag is longer than 60 characters, it will  become cut off in the middle.we need to try to avoid maximum those cringe-worthy three dots on the end of our title so the users can sea the full story of what our page mentioned. And also stay away from all capital letters in your title tag's,this using will help to use more character's and get more space also.The most thing is your keyword have more importance the length in your web page title tags used.

Meta Description

A Meta Description is a short description text which describe the content of the HTML  document for search engines. Meta-Descriptions are part of the Meta Data of web documents and are noted as meta tag in a HTML document’s head section. Google, as well as other search engines, can use meta descriptions with the Meta Tittle for the Snippet.

• Length: The optimal meta description has a maximum of 175 characters. However, this number is relative, because the length of the snippet can vary depending on the device. In the SERP's on a smart phone, meta descriptions will over 200 characters are possible.
• The meta description should contain an action prompt for the user, for example "click here" or "buy now".
• Content: The description should be the central keyword or variant of the landing page. As google highlights the search term in the snippet, the description is more noticeable when the searched term is in bold. Special characters may also be possible depending on the Unicode. They also increase the attention. Ticks are for example very popular.
•  Keyword density : important for content marketing that is a relation of focused keywords and total number of words in post. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%.

As Meta Descriptions have been frequently used for Keyword stuffing, Google reacted with changing their algorithm's.When applying Meta Descriptions, it is important to note that they describe the content properly. This can be done individually for each website. At least for a web project’s main pages, it is recommended to provide a Meta Description. Not necessarily for search engines – but on behalf of the users.

Image optimization

Image optimization make it as small as possible,compress the image. Well optimized also has the right name, use in image tag proper title and alt text.so it is optimized for search engine too.If you run an online shop or online business,image optimization is an art of that you want to be a master. From attracting shoppers perusing google images to reducing site load time ,image optimization will be helpful in this time and it is an important part of building of a successful e-commerce website. 

Authorship Optimization

Google authorship and SEO are complimentary to each other. webmasters , SEO consultants  and SEO analysts are finding it difficult rank their web sites higher on Google SERP.  google panda google penguin and google hummingbird are only some of the latest search engine overhauls made by google. Google authorship is not only related to a site ,but it is related to our real identity. successful set up of google Authorship follows our content published on any website.


I already published a blog about History and Evolution of  SEO you can Refer that Also.

Sreekanth M

History and Evaluation of search engine optimization

History of Search Engine Optimization

Search engine optimization (SEO) very much related to  Google today. However, the practice we now know as SEO actually pre-dates the world’s most popular search engine co-founded by Larry Page and Sergey Brin.

SEO and all search engine marketing started with the launch of the first website published in 1991.Actually the story of SEO officially started around 1997. In 1997 the World Wide Web was a new experience to the most people.

Search Engine History

Search engines changed the information's they find, conduct research, shop's,products and services and connecting with others.website, blog, social network, or any app's – is also working like a search engine. Search engines are becoming a directional guide and connecting force to people's everyday life.

The Google Revolution

In 2000,Google was a little-known search engine. The end result's in every Yahoo search its saying powered by google, Yahoo ended and introduced its largest competitor to the world and Google become the largest search engine.

Google Ad-Sense and Monetizing SEO Content

In 2003, after introducing of  Blogger.com, Google started Ad-Sense, which is totally targeted in context's. Google Ad-Words publishing ads in their on sites. Ad-Sense and Blogger.com leads to a monetizing Internet publishing and blogging revolution.Almost 2 million people have chosen Ad-sense

Local SEO 

After 2003, Google and started improving their results for  consumer's in a geographic level (e.g., a hotel, mechanic, or any  type of business or service's in city or town). By 2006, Google started  google map also, which was really impressed by queries.

YouTube, Google Analytics & Webmaster Tools

In October 2006, Google acquired user Generated Video sharing network Youtube for $1.65 million , which ultimately became the second most used search property in the world.actually youtube is a us based video sharing website. The main specification of youtube is it allows people to upload their videos . youtube is use full for so many purpose (eg educational,tv shows,films,music,live stream,video blogging etc..)

Now, YouTube have more than 1.65 billion users. The popularity of youtube , video SEO become necessary for every brands, businesses, and service providers that they wanted to be found.Google also launched two important products in 2006 first one is Google analytics and second one was Google webmaster tools.

Universal Search

Really google  began to see search for starting to involve in a new and exciting ways on 2007. All of these updates are aimed at improving user trust and want to give a good experience.

The Rise of Social Media

Another  factor comes to emerged in the 2000's – social networks. social Networks like Facebook, Twitter, and LinkedIn.Today social networks such as facebook,twitter and instagram giving user's a platform to social interaction's. All  app's emerged as major players (so many will come and go in the following years).

Panda & Penguin

Google done Two major algorithmic updates, in 2011 and 2012, had made a big impact on SEO. Google attempting to clean up its search results and gave reward's  to high-quality sites.

In 2011, Google found its search results facing “content farms”  were dominating the search results.

As a result, these sites getting lots of advertising income.  These sites were also living and dying by organic traffic from Google. So once Google's Panda update rolled out in 2011, many websites saw much like this, Google traffic vanish'd these sites overnight. Panda targeted to eliminate  the  low-quality (or thin) content websites, Panda is updating periodically in the coming years.The penguin algorithm aimed on link schemes and keyword stuffing.Penguin isn’t  frequently updating one as panda. And, like Panda, penguin become a unavoidable part  of google's algorithm after 2016.

Mobile First

Google started on 2015 april 21,

Google search expanded to mobile's for using friendly. All over the world changed from desktop to mobile. Mobile search available in all language's. user's are getting easier and relevant high quality results. Today 57% of peoples have using mobile search  and 43% on desktop. Mobile search engines offers so many option's for users mobile dictionary search, question's & answer;s and mobile navigation also. In 2017 46.8% of the global population accessed mobile internet. Number of people using internet is increasing day by day 

Sreekanth M