Strategy Of Google Analytics

Google Analytics   

Google Analytics is a premium web analytics service offered by google that helps to tack and reports of our web site traffic. Google launched this service in November 2005 after acquiring Urchin google Analytics is now the most widely used web analytics service on the  internet. 

Importance of Google Analytics

Google Analytics is very important and helpful in digital marketing tool, seriously understood by many of business. It allows you to measure and calculate the result of individual campaigns in real time compyare the data with previous periods and so much more.

google Analytics is free tool that we can used to track information's about the way visitor's to your site interact with it.   Google Analytics shows 4 types of traffic by default :Referral,Organic,paid and Direct traffic.

google Analytics can answer the following questions

How many people visit our web site

Here do my visitor live

What website send traffic to my website

What marketing method drive the most traffic to my web site

Which page on my website is popular

How many  visitors are lead to convert to customer  

How can i improve my website

Which blog content do my visitors like the most

How to set up Google analytics 

1. Sign in with Google Analytics with our Google account
2. Click admin button on left side bar in our Dashbar
3. Select our account or if don't have create an account
4. click on dropdown menu to create property
5. Click on website and add site's name and URL
6. Choose industry
7. Select time zone
8. Click lo tracking ID
9. Install tracking ID on website

Account: where Each property lives in Dashboard, we can set multiple property in one account or multiple account for different   properties.

Property: The website or Mobile app you wish to track 

Tracking ID: A common code added to  your site that allows Google analytic to track it.

Conversion:  Visit that turns to customers 

Traffic source: Show where traffic came's from . such as referral or links from other devices ,sites,search engines,social medea or email. 

Bounce rate: percentage of people visitors that view only single page and then they leave

Landing page: The first page visitor sees when vising website.

Organic Search: Visitor who search website link on search result's page 

segment: A way to filter data , such as category and  types of visitors .

Acquisition:   Shows where traffic comes from . Such as search engines, social media ,email marketing, and links from other devices.

keywords: Tells you what search words visitor used to find the website on search engine.

conversions: Tracks how many visitors are converting to subscribers,shoppers,and actual customers.

Users: Monitor  how many customers actually got  on website.

These are the  basics of Google analytics. Read more about SEO You can see my previous post's

Sreekanth

Web Master Tools For SEO

Web Master Tools

Out of the many tools,google webmaster tools is one of the most useful.it doesn't have all the perks of commercial SEO suits and it is not a tool for any SEO need but it comes from google itself and it offers lots of vital SEo insights. All these are good reasons to start using google Webmaster  tools.

It is hardly difficult to guess from the name itself that google webmaster tools is a set of tools for webmasters. However, what you don't know right away is that this is a very useful tool set that this is very useful tool set that allows us to communicate with google and adjust many aspects of how google sees your site, such as list the external and internal links to your site,adjust the crawl rate at which google bot indexes our sites, check the keywords users typed to land on our site,as well as the clicks through rate for each keyword ,see our site's statistics,and many more.

Links

The very useful section of google webmaster tools is the links to our site section. Here we can see where  our back internal and external links come from,as well as the pages they are linking to. As with other link checking tools,don't expect that every single link to our site is displayed. 

Keywords

Similarly to the search queries section that also deals with keywords,the keywords section also show keywords. However, the difference is that here we see what keywords and google has found on our sites. The two lists could be very different, which means you are not optimizing for what users are searching for.

The keywords section also allows to see the theme of our site, which post panda has become even important.

Sitemaps

Her we can see the sitemaps of our site. Google has found and number of URL's in them. If the sitemap found by Google is different from what you expected it to be we can submit a new sitemap for Google to use.

For more details about SEO please read my previous bolg"s

Sreekanth M

Importance of SEO on page Optimization

On  Page  SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and get more relevant traffic in search engines.  On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

SEO Tittle

SEO Title's are very  important because they give readers to know that, what information will be present when a user clicks on a page.we need to  ensure that our title tags are relevant to readers and the search engines,Title tags should be between 50-60 characters in length. Google will not come to say that your title tags should be between 50-60 length. if our title tag is longer than 60 characters, it will  become cut off in the middle.we need to try to avoid maximum those cringe-worthy three dots on the end of our title so the users can sea the full story of what our page mentioned. And also stay away from all capital letters in your title tag's,this using will help to use more character's and get more space also.The most thing is your keyword have more importance the length in your web page title tags used.

Meta Description

A Meta Description is a short description text which describe the content of the HTML  document for search engines. Meta-Descriptions are part of the Meta Data of web documents and are noted as meta tag in a HTML document’s head section. Google, as well as other search engines, can use meta descriptions with the Meta Tittle for the Snippet.

• Length: The optimal meta description has a maximum of 175 characters. However, this number is relative, because the length of the snippet can vary depending on the device. In the SERP's on a smart phone, meta descriptions will over 200 characters are possible.
• The meta description should contain an action prompt for the user, for example "click here" or "buy now".
• Content: The description should be the central keyword or variant of the landing page. As google highlights the search term in the snippet, the description is more noticeable when the searched term is in bold. Special characters may also be possible depending on the Unicode. They also increase the attention. Ticks are for example very popular.
•  Keyword density : important for content marketing that is a relation of focused keywords and total number of words in post. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%.

As Meta Descriptions have been frequently used for Keyword stuffing, Google reacted with changing their algorithm's.When applying Meta Descriptions, it is important to note that they describe the content properly. This can be done individually for each website. At least for a web project’s main pages, it is recommended to provide a Meta Description. Not necessarily for search engines – but on behalf of the users.

Image optimization

Image optimization make it as small as possible,compress the image. Well optimized also has the right name, use in image tag proper title and alt text.so it is optimized for search engine too.If you run an online shop or online business,image optimization is an art of that you want to be a master. From attracting shoppers perusing google images to reducing site load time ,image optimization will be helpful in this time and it is an important part of building of a successful e-commerce website. 

Authorship Optimization

Google authorship and SEO are complimentary to each other. webmasters , SEO consultants  and SEO analysts are finding it difficult rank their web sites higher on Google SERP.  google panda google penguin and google hummingbird are only some of the latest search engine overhauls made by google. Google authorship is not only related to a site ,but it is related to our real identity. successful set up of google Authorship follows our content published on any website.


I already published a blog about History and Evolution of  SEO you can Refer that Also.

Sreekanth M