Strategy Of Google Analytics

Google Analytics   

Google Analytics is a premium web analytics service offered by google that helps to tack and reports of our web site traffic. Google launched this service in November 2005 after acquiring Urchin google Analytics is now the most widely used web analytics service on the  internet. 

Importance of Google Analytics

Google Analytics is very important and helpful in digital marketing tool, seriously understood by many of business. It allows you to measure and calculate the result of individual campaigns in real time compyare the data with previous periods and so much more.

google Analytics is free tool that we can used to track information's about the way visitor's to your site interact with it.   Google Analytics shows 4 types of traffic by default :Referral,Organic,paid and Direct traffic.

google Analytics can answer the following questions

How many people visit our web site

Here do my visitor live

What website send traffic to my website

What marketing method drive the most traffic to my web site

Which page on my website is popular

How many  visitors are lead to convert to customer  

How can i improve my website

Which blog content do my visitors like the most

How to set up Google analytics 

1. Sign in with Google Analytics with our Google account
2. Click admin button on left side bar in our Dashbar
3. Select our account or if don't have create an account
4. click on dropdown menu to create property
5. Click on website and add site's name and URL
6. Choose industry
7. Select time zone
8. Click lo tracking ID
9. Install tracking ID on website

Account: where Each property lives in Dashboard, we can set multiple property in one account or multiple account for different   properties.

Property: The website or Mobile app you wish to track 

Tracking ID: A common code added to  your site that allows Google analytic to track it.

Conversion:  Visit that turns to customers 

Traffic source: Show where traffic came's from . such as referral or links from other devices ,sites,search engines,social medea or email. 

Bounce rate: percentage of people visitors that view only single page and then they leave

Landing page: The first page visitor sees when vising website.

Organic Search: Visitor who search website link on search result's page 

segment: A way to filter data , such as category and  types of visitors .

Acquisition:   Shows where traffic comes from . Such as search engines, social media ,email marketing, and links from other devices.

keywords: Tells you what search words visitor used to find the website on search engine.

conversions: Tracks how many visitors are converting to subscribers,shoppers,and actual customers.

Users: Monitor  how many customers actually got  on website.

These are the  basics of Google analytics. Read more about SEO You can see my previous post's

Sreekanth