Importance of SEO on page Optimization

On  Page  SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and get more relevant traffic in search engines.  On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

SEO Tittle

SEO Title's are very  important because they give readers to know that, what information will be present when a user clicks on a page.we need to  ensure that our title tags are relevant to readers and the search engines,Title tags should be between 50-60 characters in length. Google will not come to say that your title tags should be between 50-60 length. if our title tag is longer than 60 characters, it will  become cut off in the middle.we need to try to avoid maximum those cringe-worthy three dots on the end of our title so the users can sea the full story of what our page mentioned. And also stay away from all capital letters in your title tag's,this using will help to use more character's and get more space also.The most thing is your keyword have more importance the length in your web page title tags used.

Meta Description

A Meta Description is a short description text which describe the content of the HTML  document for search engines. Meta-Descriptions are part of the Meta Data of web documents and are noted as meta tag in a HTML document’s head section. Google, as well as other search engines, can use meta descriptions with the Meta Tittle for the Snippet.

• Length: The optimal meta description has a maximum of 175 characters. However, this number is relative, because the length of the snippet can vary depending on the device. In the SERP's on a smart phone, meta descriptions will over 200 characters are possible.
• The meta description should contain an action prompt for the user, for example "click here" or "buy now".
• Content: The description should be the central keyword or variant of the landing page. As google highlights the search term in the snippet, the description is more noticeable when the searched term is in bold. Special characters may also be possible depending on the Unicode. They also increase the attention. Ticks are for example very popular.
•  Keyword density : important for content marketing that is a relation of focused keywords and total number of words in post. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%.

As Meta Descriptions have been frequently used for Keyword stuffing, Google reacted with changing their algorithm's.When applying Meta Descriptions, it is important to note that they describe the content properly. This can be done individually for each website. At least for a web project’s main pages, it is recommended to provide a Meta Description. Not necessarily for search engines – but on behalf of the users.

Image optimization

Image optimization make it as small as possible,compress the image. Well optimized also has the right name, use in image tag proper title and alt text.so it is optimized for search engine too.If you run an online shop or online business,image optimization is an art of that you want to be a master. From attracting shoppers perusing google images to reducing site load time ,image optimization will be helpful in this time and it is an important part of building of a successful e-commerce website. 

Authorship Optimization

Google authorship and SEO are complimentary to each other. webmasters , SEO consultants  and SEO analysts are finding it difficult rank their web sites higher on Google SERP.  google panda google penguin and google hummingbird are only some of the latest search engine overhauls made by google. Google authorship is not only related to a site ,but it is related to our real identity. successful set up of google Authorship follows our content published on any website.


I already published a blog about History and Evolution of  SEO you can Refer that Also.

Sreekanth M